DRIVER CAMPAIGNS
DRIVER CAMPAIGNS
YOUR OPEN POSITION. A CAMPAIGN BUILT AROUND IT.
YOUR OPEN POSITION. A CAMPAIGN BUILT AROUND IT.
We build and manage driver recruiting campaigns around your pay, routes, home time, equipment, location, and hiring requirements.
We build and manage driver recruiting campaigns around your pay, routes, home time, equipment, location, and hiring requirements.
You fund the advertising. We manage the campaign and driver flow.
You fund the advertising. We manage the campaign and driver flow.
Custom campaign pricing + carrier-funded ad spend
Custom campaign pricing + carrier-funded ad spend
BUILT AROUND THE JOB
BUILT AROUND THE JOB
MORE THAN LEADS. A RECRUITING CAMPAIGN BUILT FOR THE JOB.
MORE THAN LEADS. A RECRUITING CAMPAIGN BUILT FOR THE JOB.
Instead of pulling drivers from a broad pool, we build the campaign around the actual position you need to fill.
Instead of pulling drivers from a broad pool, we build the campaign around the actual position you need to fill.
Pay
Pay
Home Time
Home Time
Hiring Area
Hiring Area
Routes
Routes
Equipment
Equipment
Requirements
Requirements
The job determines the targeting, message, application flow, and screening questions.
The job determines the targeting, message, application flow, and screening questions.
01 Job Details
01 Job Details
02 Ads
02 Ads
03 Driver Interest
03 Driver Interest
04 Application
04 Application
05 Lead Delivery
05 Lead Delivery
CAMPAIGN MANAGEMENT
CAMPAIGN MANAGEMENT
WE BUILD AND MANAGE THE DRIVER ACQUISITION PROCESS.
WE BUILD AND MANAGE THE DRIVER ACQUISITION PROCESS.
CAMPAIGN STRATEGY
CAMPAIGN STRATEGY
We turn your hiring need into a focused recruiting campaign.
We turn your hiring need into a focused recruiting campaign.
AD CREATIVE
AD CREATIVE
We build messaging and creative around the actual position.
We build messaging and creative around the actual position.
AUDIENCE TARGETING
AUDIENCE TARGETING
Campaigns are aimed at the locations and driver profiles relevant to your opening.
Campaigns are aimed at the locations and driver profiles relevant to your opening.
APPLICATION FLOW
APPLICATION FLOW
Drivers are sent through a clear application or lead form built around the job.
Drivers are sent through a clear application or lead form built around the job.
SCREENING QUESTIONS
SCREENING QUESTIONS
We collect the information your recruiting team needs before handoff.
We collect the information your recruiting team needs before handoff.
LEAD DELIVERY & REPORTING
LEAD DELIVERY & REPORTING
You receive the driver flow and visibility into campaign performance.
You receive the driver flow and visibility into campaign performance.
FROM OPEN POSITION TO DRIVER FLOW.
FROM OPEN POSITION TO DRIVER FLOW.
01
01
DEFINE THE POSITION
DEFINE THE POSITION
We collect the job details, requirements, hiring locations, and target driver profile.
We collect the job details, requirements, hiring locations, and target driver profile.
02
02
BUILD & LAUNCH THE CAMPAIGN
BUILD & LAUNCH THE CAMPAIGN
We create the messaging, creative, targeting, application flow, and launch the ads.
We create the messaging, creative, targeting, application flow, and launch the ads.
03
03
CAPTURE & SCREEN DRIVER INTEREST
CAPTURE & SCREEN DRIVER INTEREST
Drivers respond through the campaign and provide the agreed hiring information.
Drivers respond through the campaign and provide the agreed hiring information.
04
04
DELIVER & OPTIMIZE
DELIVER & OPTIMIZE
Your team receives the driver flow while we review performance and adjust the campaign where needed.
Your team receives the driver flow while we review performance and adjust the campaign where needed.
WHAT IT LOOKS LIKE IN PRACTICE
WHAT IT LOOKS LIKE IN PRACTICE
FROM AD CREATIVE TO DRIVER DELIVERY.
FROM AD CREATIVE TO DRIVER DELIVERY.
Every campaign is built around the position, but the process stays clear: attract the right drivers, collect the right information, and deliver the response to your recruiting team.
Every campaign is built around the position, but the process stays clear: attract the right drivers, collect the right information, and deliver the response to your recruiting team.
AD CREATIVE
AD CREATIVE
ILLUSTRATIVE EXAMPLE · NOT CLIENT DATA
ILLUSTRATIVE EXAMPLE · NOT CLIENT DATA
CDL-A DRIVERS
CDL-A DRIVERS
YOUR NEXT ROUTE STARTS HERE.
YOUR NEXT ROUTE STARTS HERE.
Pay: carrier-approved pay range
Pay: carrier-approved pay range
Home time: weekly schedule
Home time: weekly schedule
Equipment: late-model dry van
Equipment: late-model dry van
Hiring area: Dallas–Fort Worth, TX
Hiring area: Dallas–Fort Worth, TX
Sample job details for layout only.
Sample job details for layout only.
Example campaign creative built around the actual driver position.
Example campaign creative built around the actual driver position.
APPLICATION FLOW
APPLICATION FLOW
ILLUSTRATIVE EXAMPLE · NOT CLIENT DATA
ILLUSTRATIVE EXAMPLE · NOT CLIENT DATA
Location / ZIP code
Location / ZIP code
CDL experience
CDL experience
Driver type
Driver type
Home time preference
Home time preference
Equipment experience
Equipment experience
Key hiring requirements
Key hiring requirements
Example application flow used to collect the information needed for screening.
Example application flow used to collect the information needed for screening.
CAMPAIGN REPORTING
CAMPAIGN REPORTING
ILLUSTRATIVE EXAMPLE · NOT CLIENT DATA
ILLUSTRATIVE EXAMPLE · NOT CLIENT DATA
CAMPAIGN OVERVIEW
CAMPAIGN OVERVIEW
Ad spend —
Ad spend —
Leads generated —
Leads generated —
Cost per lead —
Cost per lead —
Screened leads —
Screened leads —
Cost per screened lead —
Cost per screened lead —
Metrics populate when a campaign is live. No results shown.
Metrics populate when a campaign is live. No results shown.
Example reporting view used to monitor campaign performance.
Example reporting view used to monitor campaign performance.
HOW CAMPAIGN BUDGETS WORK
HOW CAMPAIGN BUDGETS WORK
TWO BUDGETS. ONE CAMPAIGN.
TWO BUDGETS. ONE CAMPAIGN.
HIRECDL CAMPAIGN FEE
HIRECDL CAMPAIGN FEE
Custom pricing
Custom pricing
Campaign setup
Campaign setup
Ad creative
Ad creative
Targeting
Targeting
Application flow setup
Application flow setup
Screening setup
Screening setup
Campaign management
Campaign management
Optimization
Optimization
Reporting
Reporting
ADVERTISING BUDGET
ADVERTISING BUDGET
Funded separately by the carrier
Funded separately by the carrier
Used for:
Used for:
Paid media
Paid media
Driver acquisition
Driver acquisition
Campaign traffic
Campaign traffic
Driver applications
Driver applications
Your advertising budget is separate from HireCDL’s service fee.
Your advertising budget is separate from HireCDL’s service fee.
CLEAR HANDOFF. CLEAR RESPONSIBILITY.
CLEAR HANDOFF. CLEAR RESPONSIBILITY.
01 AD
01 AD
02 DRIVER INTEREST
02 DRIVER INTEREST
03 APPLICATION
03 APPLICATION
04 SCREENING
04 SCREENING
05 LEAD DELIVERY
05 LEAD DELIVERY
06 CARRIER RECRUITING
06 CARRIER RECRUITING
HIRECDL HANDLES
HIRECDL HANDLES
Campaign creation
Campaign creation
Advertising setup
Advertising setup
Targeting
Targeting
Driver application flow
Driver application flow
Agreed screening
Agreed screening
Lead delivery
Lead delivery
Campaign reporting
Campaign reporting
YOUR TEAM HANDLES
YOUR TEAM HANDLES
Recruiter outreach
Recruiter outreach
Final qualification
Final qualification
Full application
Full application
Background / MVR / employment checks
Background / MVR / employment checks
Interview
Interview
Offer
Offer
Orientation
Orientation
Hire
Hire
NEED DRIVERS FOR A SPECIFIC POSITION?
NEED DRIVERS FOR A SPECIFIC POSITION?
LET’S BUILD THE CAMPAIGN AROUND THE JOB.
LET’S BUILD THE CAMPAIGN AROUND THE JOB.
Tell us what you’re hiring for and we’ll review whether a dedicated campaign makes sense for your fleet.
Tell us what you’re hiring for and we’ll review whether a dedicated campaign makes sense for your fleet.
Custom pricing. Advertising budget funded separately.
Custom pricing. Advertising budget funded separately.
© 2026 HireCDL. All rights reserved.